• Company Name : 2Sources Inc.
  • About Us : Bs24:For over 50 years, myron has been providing top quality promotional products to businesses across America. Myron has been the #1 direct seller of promotional products as reported by asi, the advertising specialty institute, in its 2003 industry report (reported here in promo magazine). 2Sources Inc.'re proud of this leadership position and our relationship with over 1 million companies since our founding in 1949. To learn more , please take a moment to read this interview with our founder and chairman, mike adler:Q. Can you tell us how myron corp. Began?A. Certainly. I was studying pre-med and was accepted to medical school. But, in 1949, when I finished my stint in the army, I had a change of plans. I decided to go into business - even though, at the time, I didn't know anything about business - and I went to my brother-in-law for advice. He gave me the idea that launched myron: "why not sell policy wallets? " I traveled all across the u. S. And I learned how to sell to insurance companies.Q. Without a business background, how did you make myron work?A. I may have not known anything about "p & l's, " but I knew from my years of study that if you lay out things in an orderly fashion, they come to you. And that's what happened. My wife, elaine, and I started myron in our basement with our young children helping out and the rest is history! Now we have over 1000 dedicated employees to help our customers.Q. How did you move beyond policy wallets and selling products to insurance companies?A. Strictly by accident. I bought a list of a thousand insurance companies for a direct marketing campaign. But, as it turned out, the list included all types of businesses. I decided to approach these companies anyway, and lo and behold, they ordered. It seemed that our personalized gifts and accessories worked well for professionals in just about every type of industry. And, as our line expanded into calendars, holiday cards, pens and so on, we received nothing except positive feedback.Q. During the past 52 plus years, how have technological advances affected the company?A. Well, i've always been mechanically inclined. At the beginning, I applied the imprint myself to every product I sold. But these days, we use a laser-engraving process to personalize many of our products for precision, durability and to keep me free to do other things.Q. Why does myron succeed with all the competition that's out there?A. We're always willing to take a chance with new products and equipment. We've always stayed on the cutting edge of technology. At the same time, we've managed to keep the personal touch. We're a big company, but we're still small in our customers' eyes. My theory is this: Be big enough to make the investment and small enough to serve the customer.Q. What's in the future for myron?A. We're already selling in 12 countries. My plan is to expand globally, including selling in Mexico and the orient. But there is one thing that won't change, if I have my way. I like having a family business and being around my children. It's the greatest pleasure to watch my kids get excited about the business and see them prosper. So, whatever changes are afoot, we'll remain a family business for the foreseeable future.
  • Product/Service :
  • Country/Region : United States > California
  • Category : Gifts & Crafts > Promotional Gifts
  • Contact Person : Mr. Steve bs
  • Link More : United States Gifts & Crafts ,United States Promotional Gifts
  • Telephone :
  • Fax :
  • Mobile phone :
  • Address : 116 Hovey Ave.
  • Zip Code : 91776
  • Business Type : Buying Office