• Company Name : Siam Health Group Co Ltd
  • About Us : THE MARKETSmooth-E is the market leader in cosmeceutical skincare products in Thailand. Smooth-E products have been clinically tested by dermatologists and are developed with high pharmaceutical standards and technology. Unlike regular personal care products, Smooth-E does not merely cosmetically cover up skin and hair problems, but also treats and prevents them. The Smooth-E customer is a modern, educated, image and health-conscious person who is a rational buyer and understands that cosmeceutical products are more effective than normal cosmetics. Around 70 percent of Smooth-E customers are females, including students, working women and housewives. Categorised as cosmeceutical products, Smooth-E also appeals to trendy men, both students and professionals, who choose to use quality products to maintain and improve their personal appearance. Smooth-E products are marketed domestically through various distribution channels, including health and beauty retail chains such as Boots and Watson's, drugstores, medical clinics, hospitals, wholesalers and convenience stores. In addition, Smooth-E is exported to Indonesia, India, Japan, Malaysia, the Middle East and Europe. With continuous growth in the personal care market, especially in the skin care market which has experienced 15-25 percent annual growth in the past 3-4 years, the popularity of cosmeceutical products will continue to grow in line with consumers' increasing care of their personal appearance. ACHIEVEMENTSSmooth-E Cream, the first product under the Smooth-E brand, was first appeared in pharmacies in Thailand in 1991. Due to product effectiveness as Siam Health Group Co Ltdll as recommendations by dermatologists and pharmacists, Smooth-E Cream gained high consumer recognition and referrals and became the number one selling scar treatment product in pharmacies within just three years. Increasing demand from consumers LED to the product being distributed in department stores, health and beauty retail chains, clinics, hospitals, wholesalers, convenience stores and other modern trade outlets. Smooth-E Cream now ranks top in consumers' minds as the leading scar treatment product. It is also the top-selling scar treatment product in all distribution channels. Following the success of Smooth-E Cream, the company launched Smooth-E Baby Face Foam in 1993, the first cleansing foam that does not generate imitating foam in Thailand. Achieving high consumer acceptance, Smooth-E Baby Face Foam became the best-selling product in pharmacies in just two years. Currently, Smooth-E Baby Face Foam is the market leader for cleansing foams that do not generate imitating foam. Its sales rank among the top three in the cleansing foam market in Thailand in all distribution channels. Today, Smooth-E has expanded its product line to include skin care, hair care, body care as well as lip care products. Smooth-E's cosmeceutical products have attained the number one sales position in pharmacies in Thailand. Since 2000, Smooth-E has achieved about 20 percent annual growth with 2004 total sales, including exports, expected to be about Bt1 billion. Continuous sponsorship of dermatological research has strengthened Smooth-E's position in the market. In 2001, the company sponsored Testing Allergies to Skin Cream with the Human 4 Hour Patch'Testing Method conducted by the Dermatology Institute of Thailand under the Department of Medical Sciences, Ministry of Public Health. Results revealed that Smooth-E Cream is the first and only skin cream not to cause allergic reaction, as certified by the Dermatology Institute of Thailand. Recently in 2004, the company sponsored research by the Dermatology Research Center of Srinakarinviroj Hospital testing the effectiveness of Smooth-E White Babyface Night Cream compared to 5 percent Hydroquinone Cream in reducing freckles and blemishes. Results confirmed close efficacy of the two products, but Smooth-E White Babyface Night Cream had fewer side effects.
  • Product/Service : Toothpaste Dentiste Night-Time Toothpaste
  • Country/Region : Thailand > Bangkok
  • Category : Personal Care > Dental Hygiene
  • Contact Person : Mr. Pojjana Parksuk
  • Link More : Thailand Personal Care ,Thailand Dental Hygiene
  • Telephone :
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  • Address : 15 / 1-15 Moo 9, Barom Rajchonnanee Rd. , Kwang Talingchan, Khet Talingchan
  • Zip Code : 10170
  • Website : www.siamhealthgroup.com
  • Business Type : Distributor/Wholesaler